Product Designer · UI/UX & Web Developer

ShellyBeniaminov

Product Designer · Tel Aviv

Shelly Beniaminov

currently open to opportunities ✦

Looking for a product design role where craft matters.

tools of the trade → Figma HTML & CSS WordPress Adobe CC Prototyping Design Systems Vibe Coding

a little about me —

The person behind the pixels

design philosophy

"I believe great design is the one users never notice — it just works."

I'm Shelly — a Product Designer with a strong technical background in Web Development. I specialize in creating user-centered digital experiences, from initial characterization to high-fidelity prototyping and deployment.

I have a proven track record in building complex e-commerce systems and bridging the gap between design vision and technical execution — fluent in both Figma and code.

Currently at Morevision — where all the projects in this portfolio were created.

📍 Tel Aviv · shellyr101@gmail.com · 052-447-1614

Based in Tel Aviv ☀️

UTC+3 · always a coffee away

things i'm good at

UI/UX Design Design Systems High-Fidelity Prototyping Wireframing User Research HTML & CSS JavaScript WordPress · Elementor WooCommerce Product Characterization (PRD) Manual QA AI-driven Solutions

selected work —

Things I've shipped

Case Study 01

Analyza

Israel's leading tech career training center — a full website redesign and WordPress build, from a dated dark template to a modern, professional digital presence.

EdTechWordPress · ElementorUX/UI Designer & Developer

Analyza redesign

View case study →

Ofni Nach app screens

View case study →

Case Study 02

Noah Bike

An urban bike-rental app that makes grabbing a ride across the city feel as easy as unlocking your phone.

Urban MobilityFigmaProduct Designer

Vicky Moore lookbook

View case study →

Case Study 03

Vicky Mor

A complete WordPress redesign for an insurance & financial services agency — transforming a dated template into a modern, trustworthy digital presence.

Insurance · FintechWordPress · ElementorUX/UI Designer

Case Study 04

Inventim

A fishing industry professional who avoided sharing his old site — now proudly hands it as his business card. A full brand & homepage redesign.

Brand IdentityWordPress · ElementorUX/UI Designer

Inventim mockup

View case study →

e-commerce & content —

WooCommerce & Social with AI

Each project includes a full WordPress build and branded social content — product visuals designed with AI, matched to the site's visual language.

Big Jack website

Big Jack

Fashion e-commerce · WordPress · Elementor

Instagram content · AI product visuals

Big Jack post

Big Jack post

Big Jack post

Armon Jewelry website

Armon Jewelry

Jewelry e-commerce · WordPress · Elementor

Instagram content · AI product visuals

Armon post

Armon post

Armon post

Maison Lumiere website

Maison Lumiere

Luxury jewelry · WordPress · Elementor

Instagram content · AI product visuals

Maison post

Maison post

Maison post

how I work —

My messy, honest process

01

Empathize

Interviews, shadowing, and a lot of listening before a single pixel.

02

Define

Synthesize the noise into one sharp problem worth solving.

03

Ideate

Sketch wide, kill darlings fast, chase the unexpected angle.

04

Prototype

Make it clickable, make it real, make it break — then fix it.

05

Test

Watch real users, swallow my ego, iterate until it disappears.

say hello

Let's make something great together.

Got a product that deserves better design? I'd love to hear about it.

find me here →

Designed & built by Shelly · Tel Aviv · 2026