100+
Products delivered
3+
Years of experience
5
Industries
Product Designer · UX/UI · Open to work
Designing
products
people love.
I turn messy problems into clear, usable products. Research-first, detail-obsessed, results-driven.
UX Research ✦
Product Design ✦
Figma ✦
Wireframing ✦
Prototyping ✦
Design Systems ✦
Usability Testing ✦
User Interviews ✦
Information Architecture ✦
UX Research ✦
Product Design ✦
Figma ✦
Wireframing ✦
Prototyping ✦
Design Systems ✦
Usability Testing ✦
User Interviews ✦
Information Architecture ✦
Selected work
Case studies →
Personal Project · Web App
My Life ✨
A productivity platform for people with ADHD — breaking overwhelming life goals into small, achievable steps across 7 life domains.
Product Design
UX Research
Dev
View case study →
E-Commerce · Redesign
Dizengoff Center
Redesigned the browse and checkout experience for a major Israeli retail catalog platform.
UX Research
UI Design
View case study →
B2B SaaS · Dashboard
Inventim
Dashboard redesign for field service teams managing complex operations at scale.
Dashboard
Design System
View case study →
01
My Life
✦
02
Dizengoff Center
✦
03
Inventim
✦
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About
Hi, I'm Shelly.
Product Designer based in TLV, with a strong technical background in web development. I specialize in end-to-end product design- from discovery and user research through high-fidelity prototyping and final deployment.
Previously at Morevision Ltd. and SK Interdate, I’ve shipped 100+ digital products across e-commerce, fintech, and B2B SaaS.
UI/UX Design
Design Systems
Prototyping
User Research
Wireframing
PRD Writing
Manual QA
Tools
Figma
Adobe CC
Airtabl
Asana
WordPress
Woocommerce
Elementor
AI tools
Claude
ChatGPT
Gemini
Nano Banana
Midjourney
Grok
Notion AI
My process
Discover
User interviews, competitive analysis, and stakeholder alignment to define the real problem.
Define
Synthesizing research into clear problem statements, user flows, and PRDs.
Design
Wireframes → high-fidelity UI → interactive prototypes in Figma. Pixel-perfect, always.
Validate
Usability testing, iteration, and data-informed decisions before handoff.